As Facebook grew in popularity, there were scores of businesses that put all of their marketing eggs into the Facebook basket. They could reach their customers right where those folks were already spending their time online (and on their phones!), so much that businesses could not afford not to have a presence on Facebook.
They spent countless hours coming up with witty and engaging posts, asking for reviews, and chatting with potential customers on the world’s front page.
As Facebook grew in popularity, there were scores of businesses that put all of their marketing eggs into the Facebook basket. They could reach their customers right where those folks were already spending their time online (and on their phones!), so much that businesses could not afford not to have a presence on Facebook. They spent countless hours coming up with witty and engaging posts, asking for reviews, and chatting with potential customers on the world’s front page Ottawahouse.
Well, unfortunately for those businesses, Facebook changed its news feed algorithm, and one major difference was to make it more difficult for businesses to reach their followers. Many magnitudes of difficulty, actually. Facebook’s algorithm now prioritizes posts from your friends and family, so even business pages you follow are now at the bottom of your news feed.
If you based your entire content marketing strategy on Facebook, you have just taken a colossal hit. Now, this is not to say you should not be marketing on Facebook or any other social media platform. Quite the contrary—if your past, present, and future customers are using it, you would better be there too. However, you would better have something else backing up your social media strategy, something you control.
Like a blog that is not necessarily hosted on Medium.